People call me “The Ultimate Book Coach”.

I entered the world of business at 6 years old selling homemade “pet” rocks, experienced the success and failure of several businesses before entering High School, started my first IRS-reportable business in college and earned my Bachelor of Fine Art degree in 2002.

My work has been published in books and magazines, on greeting cards and classroom supplies.  I now serve as Executive Producer for Imagine! Studios, an art and media production company co-founded with my husband Joe and I eat chocolate for breakfast.

I have been in the “book sucking” business since 2003 and have a passion for Indie publishing, which is in my humble opinion the sweetest form of publishing that exists on Earth (I call it “white chocolate publishing.”)

We Asked Kristen about Credibility in Business.

Here’s her reply:

Naturally my answer will revolve around the credibility a book gives you. There is nothing quite like a hard-copy, printed, book to give you that instant credibility of a published author and accomplished in your field. Putting a book together is hard work, and to do it right with a quality that reflects the quality you strive to achieve in your business is not always easy. However, when you have that hard copy book at the back of the room, it screams, “Look at me! I know stuff that can help you, and I wrote it all down in an easy, affordable format for you to reference. It’s like having me in your pocket all day long!” And who wouldn’t want you in their pocket, ready to answer their questions at a moment’s notice?

Anyone can create a 20-30 page PDF and toss it up online, calling themselves a published Ebook author. But it takes someone who’s diligent in their field, who wants to give something tangible and real to their audience, to create a 150-250-page printed and bound book. There will never be a replacement that speaks to the same level of dedication and expertise.

If you were seeking speakers for an event and had the choice between two people who would teach the same content with the same level of quality, but one had a book and one didn’t, which one would you choose? Case in point.